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It is the first occasion in which the EOW has taken such an action. It was done under the Maharashtra Protection of Interests of Depositors (in Financial Establishments) Act.
PD Agro, the third largest borrower from NSEL in the Rs 5,600-crore payments scam, owns Dunar Foods, a brand of rice which has a good name in northern India, West Asia and Europe. The brand is valued at a minimum of Rs 1,000 crore, say EOW officials.
They said they’d attach more brands, of other NSEL borrowers who are yet to repy. They declined to divulge details.
Experts say the immediate impact will be on the trade and distribution network of the brand. “The impact depends on the customer experience and government action,” said Devangshu Datta, head of Third Eyesight, a retail and consumer consultancy.
Prashant Agarwal, joint managing director of Wazir Advisors, expects valuation of a brand in this position to see a big drop, due to the stigma.
So far investigating authorities in many such cases, including that of NSEL, have attached properties, cash, bank accounts, stocks, shares and so forth but not the brand itself.
So far in this case, the police has attached assets worth Rs 4,565 crore. These include assets of NSEL’s promoters and directors, apart from those of borrowers.
Currently, EOW is also looking at brokers’ involvement; investigations are still on.
A court on Friday granted bail to Lotus Refineries’ director Arun Kumar Sharma, one of the NSEL borrowers.
