Sebi asks MFs to downplay 'Sahi Hai' campaign

Market regulator concerned there could be mis-selling

The Securities and Exchange Board of India (Sebi) has asked industry body, the Association of Mutual Funds in India (Amfi), to tone down its hugely successful ad campaign carrying the slogan ‘Mutual Funds Sahi Hai’. 

The securities market regulator is concerned that the ads could persuade investors into buying mutual fund (MF) products without understanding the risks associated with them. Sebi has received complaints that the ad campaign is potentially being used for mis-selling MFs, particularly in smaller towns and villages. 

Sebi warning to the Rs 23-lakh crore asset management industry comes at a time when monthly inflows into equity