A research on brands' posts over Facebook pages has revealed that 67 percent of the matter rates below the reading level of 10-year-old children.
The study was conducted by Track Maven, a competitive intelligence company, on 5,804 brands and 1,578,006 total posts, which were written on behalf of the 15 million brands and companies on Facebook, CNET reported.
It was also found that the use of exclamation points at the end increases the posts engagement by 2.7 times, while the use of a question mark boosts engagement by only 23 percent.
