Activists are using Black Panthers, the superhero of the recent Marvel film of the same name, which stars a nearly all-black cast as a chance to increase the voter registration of the African-Americans.
The film is set in the fictional East African country of Wakanda, the WGN TV reported.
Members of the Electoral Justice Project are targeting "Black Panther" fans with a campaign called #WakandatheVote, according to WPIX.
"It's a good opportunity to engage with more people of colour. And it's a chance to get out the vote and explain to people why they should vote," said Kristeena Alexander, who was in line to see the film.
The Electoral Justice Project, a movement that seeks to continue a long legacy of social movements fighting for the advancement of the rights of the black people through electoral strategy in the United States has been targeting excited fans with a simple message- "While you wait, send a text."
Fans need to type "Wakanda" and send it to 91990, which will show information on how to register for a vote based on their zip code.
Texting "Panther" will give the fans detailed information on how to organise a voter registration effort.
The organisers said the goal is to see similar looking long lines with the people of colour on election days.
The movement is trending on social media with the hashtag #WakandaTheVote.
Disclaimer: No Business Standard Journalist was involved in creation of this content
