City-based YuppTV has announced the launch of Pakistan's leading ARY television channels to subscribers.
Channels ARY Digital, ARY News, ARY Musik and ARY QTV will now be available in homes worldwide subject to territorial rights.
Credited with pioneering and setting standards in television programming in Pakistan, the ARY Network offers viewers a host of choices that meet the entertainment and information based needs of South Asians across the world, said a statement by Hyderabad-based YuppTV, which focuses on providing international content to subscribers and expanding its network in markets around the world.
"The ARY Group is a leader in the South Asian television entertainment market and this launch is significant from ARY's point of view as it will give viewers across the world access to the channel's premium content. We trust subscribers in different markets will receive this launch very well," said YuppTV CEO Uday Reddy.
YuppTV has grown into the world's leading over-the-top (OTT) content player for South Asian content, delivering more than 180 television channels worldwide in 11 languages.