Business Standard

India's road to digital highway

For that to happen, "Other India" has to catch up with "New India"

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Nivedita Mookerji
NH24, the highway stretching along Uttar Pradesh, is more than just a traffic nightmare. It can also be a perfect case study for how ease of doing business and ease of living are a myth despite some encouraging rankings recently. More than anything else, digital transaction is a misnomer even as data might show otherwise. Here’s how.

It was a rainy winter afternoon and the ceaseless construction of the Meerut Expressway had slowed down the bumper to bumper traffic terribly on NH24. At the makeshift toll plaza (due to the expressway construction) near the Delhi-UP border, an Uber cab braked to
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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