Media and entertainment firm, Star India today said it has introduced a new transparent tariff structure with cable platforms based on uniform pricing instead of bilaterally negotiated deals.
This initiative will result in openness in pricing for consumers and empower both, the viewers and platforms, the company said in a statement.
Commenting on the development, Star India CEO Uday Shankar said: "This new initiative is aimed at empowering consumers with greater choice, and platforms with the ability to customise their offerings as per the needs of their viewers."
He further said: "It will provide a clear and transparent way for the broadcaster to work with the operator community, thereby improving the health of the entire digital eco system."
The initiative, revised reference interconnect offer (RIO), will a fillip to the entire digitisation eco system, the company said.
Platforms that still opt out of the revised RIO will have the option to choose and take channels as per the original list price, the company added.
