Fast-food brands ride the health wave

McDonald's, Subway, Wendy's, Domino's positioning as healthy food joints. Are consumers buying into it?

One of the best-known fast-food brands, McDonald’s has an interesting Twitter hashtag these days. It is called #UnSkipBreakfast, a platform to not only market its new breakfast range but push the importance of morning meals in the first place.

McDonald’s is not the first company doing this. Packaged food majors such as Kellogg, PepsiCo, and even Marico, maker of the Saffola brand of edible oils and oats, have driven home the point of having a good breakfast. The objective is tap the growing health-consciousness among consumers and positioning the brand as a healthy alternative. While fast-food chains by doing this seem