As technologies such as artificial intelligence (AI) and machine learning (ML) mature, innovation is no longer the sole domain of consumer-facing businesses. With the democratisation of technology, organisations in the business-to-business (B2B) space — traditionally deemed as slow adopters — are enthusiastically embracing AI technology. The objective is to offer advanced and responsive products and services to clients. For example, with the help of AI and ML, Otis is developing smart elevators capable of communicating with passengers, building managers, service staff and other building systems. The elevator manufacturer is transforming its service business to incorporate smart, connected technology that delivers proactive,