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Outside of China, WeChat is a fish out of water

Unlike many other messaging apps, WeChat does not provide end-to-end encryption

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Photo: Shutterstock

Elliott Zaagman | Tech In Asia
For those of us who live in China, using WeChat becomes so natural that we often don’t notice some of its flaws, like a fish that doesn’t realize it is swimming in the water since it has never left the river. But outside of China, WeChat is like a fish out of water. Here are a few of the key issues that may provide some insight as to why WeChat is struggling outside of the Chinese market:

Local storage

All message history in WeChat is stored locally on your device. If your phone is lost or stolen, losing all that data can

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