Upping the ante against internet trolls, Twitter is looking at behavioural signals to narrow down on cyber bullies. In its newest safety initiative, the social media website is using machine learning to identify behaviours that distort and detract public conversations on Twitter.
“We’ve designed this to work in any market where we have sufficient use, and therefore signal, to do an effective analysis. Our initial tests were conducted in markets around the world,” a Twitter spokesperson told Business Standard.
India is one of the fastest growing markets for Twitter with the country a major contributor to the double-digit user base