BASF inaugurated a new plant for emollients and waxes in Jinshan (Shanghai, China) on Friday. The CNY 150 million project (approximately €20 million) is BASF’s largest investment in emollients production in Asia Pacific. It complements BASF’s current production of wax esters, emulsifiers and primary surfactant in Jinshan, and will further enhance BASF’s local production and better serve the growing personal care market in China and Asia Pacific.
China is the world’s second largest personal care market, after the US, and cosmetics retail is expanding rapidly with an annual growth rate of 13.5 percent. “With more sophisticated consumers, thanks to fast and