BS Marketing Initiative

Chaichun Inaugurates India's First Luxury Tea Experience Room in Siliguri

Siliguri, (West Bengal) [India], June 30: Marking a significant milestone for the Indian tea industry, Chaichun today inaugurated India's First Luxury Tea Experience Room, Cafe & Boutique in Siliguri in the distinguished presence of Shri Rajesh Agrawal, IAS, Commerce Secretary, Department of Commerce, Government of India, along with Shri Amit Kumar, Joint Secretary, Department of Commerce, Government of India, and Shri C. Murugan, IAS, Deputy Chairman, Tea Board of India.

CorpE Is Now Live: The Smartest Way to Start and Run a Business in India

New Delhi [India], June 30: CorpE, India's intelligent company incorporation platform, has officially launched, making it easier than ever for founders both Indian and global to register, run, and grow a business in India. With a single, founder-first dashboard, CorpE replaces months of form-filling, consultant ping-pong, and fragmented vendors with one seamless system: guided incorporation, live application tracking, timely updates, and expert-backed support all under one roof.

Headfield Solutions Announces India's First-of-its-Kind Global Sales Talent Hunt at Bharat Mandapam

Noida (Uttar Pradesh) [India], June 30: Headfield Solutions Pvt. Ltd. today announced the launch of India's first-of-its-kind Global Sales Talent Hunt, a landmark two-day walk-in career event scheduled for August 8-9, 2026 at Bharat Mandapam, New Delhi. Conceived as a mega employment initiative for India's emerging sales workforce, the event will open 25+ global sales and business growth roles across 14+ verticals, giving Indian professionals direct access to international markets and clients from India.

SIIB Pune Hosts Distinguished HR Leaders for Insightful Discussion on Building Corporate Careers

Pune (Maharashtra) [India], June 30: The Symbiosis Institute of International Business (SIIB), Pune, welcomed its incoming MBA Batch of 2026-28 with an engaging HR leadership panel titled "Building Corporate Careers: Conversations with HR Leaders" as part of its Induction and Orientation Programme. The session brought together eminent HR leaders from diverse industries, including Ms. Preeti Ahuja, Global CHRO, Husk Power; Ms. Rinita Laskar, Director HR, Marquardt India; Mr. Sudhanshu Gawande, Director HR, Zepto; and Ms. Sayantani Basu, Head HR, Spring Energy. The discussion was moderated by Dr. Alka Maurya, Director, SIIB, who guided an enriching conversation with the newly inducted MBA students.

When the Industry Doubted Rural Demand, Ritu Agarwal Built Gyandhara on Farmer Trust and Quality

New Delhi [India], June 30: For years, one belief shaped the cattle feed industry in Uttar Pradesh: farmers would always buy the cheapest feed available. It was repeated so often that it became accepted wisdom. Manufacturers built products around it. Distribution strategies were designed around it. Pricing decisions were driven by it. The assumption was simple: quality mattered less than price. Ritu Agarwal believed otherwise. Today, nearly a decade later, the company she co-founded -- Gyandhara Industries Pvt. Ltd. -- has grown into one of North India's fastest-growing cattle feed manufacturers, with revenues exceeding ₹425+ crore, a combined production capacity of 1,500 MT per day across two manufacturing facilities, and a presence spanning Uttar Pradesh, Bihar, Madhya Pradesh, Assam and Nepal. But the more interesting story is not the company's growth. It is the assumption it challenged.

Star Health's Arogya Seva Kendra brings free doctor consultations, tests and medicines closer to Mathura families

Mathura (Uttar Pradesh) [India], June 30: Star Health and Allied Insurance Company Limited (NSE: STARHEALTH) (BSE: 543412) is strengthening access to free primary healthcare in Mathura through its CSR initiative, Arogya Seva Kendra, located at 3A/305 Krishna Vihar Colony, BSA Engineering Road. The centre provides local residents with free doctor consultations, basic diagnostic tests, medicines, health counselling and vaccination support, helping families address common health concerns closer to home.

IIM Lucknow Opens Admissions for the 9th Batch of its Chief Financial Officer Programme

Lucknow (Uttar Pradesh) [India], June 30: The Indian Institute of Management Lucknow has announced admissions to the 9th batch of its Chief Financial Officer (CFO) Programme, designed for senior finance professionals and aspiring C-suite leaders seeking to lead finance as a strategic enterprise function. The 10-month programme will enable participants to build the financial acumen, leadership judgement and strategic perspective required to steer growth, transformation and value creation in complex business environments.

Trust, Visibility, Recall: How Celebrity Endorsements Became Bonn's Secret Ingredient

New Delhi [India], June 30: For Bonn Group, the right face has built stronger recall than any tagline ever could. Over the past few years, celebrity partnerships have become the spine of how the company markets its breads, biscuits and bakery products in a crowded FMCG market. The idea is straightforward: pair a name that consumers already trust with products worth buying, and keep that name visible wherever shoppers meet the brand.

Trident Group Earns Great Place to Work Certification with 95 percent Employee Trust Scores

New Delhi [India], June 30: Trident Group, one of the world's largest home-textile manufacturers and a global leader in terry towels and wheat-straw-based paper, has been Certified by Great Place To Work for the first time. The recognition is based entirely on what Trident's own employees say about working there -- and 95% of them said Trident Group is a great place to work, significantly above the national average.

Star Health and Amplify Health Partner to Scale AI-Led Claims Intelligence Across India's Largest Private Health Insurance Operations

Mumbai (Maharashtra) [India], June 30: Star Health and Allied Insurance Company Limited (NSE: STARHEALTH) (BSE: 543412), India's largest standalone health insurer and the first in the country to settle over one crore claims, has entered into a three-year India-market partnership with Amplify Health to deploy AI-led claims intelligence and healthcare analytics capabilities across its health insurance operations. Amplify Health is a pan-Asian health technology and analytics company with deployments across 10 Asian markets, bringing to India AI and analytics capabilities it has built and refined across the region. The tie-up is part of Star Health's broader push to enhance customer experience through investments across the digital health stack, including artificial intelligence, machine learning and predictive analytics, with the aim of making the cashless claims journey faster, more predictable and less stressful for customers during hospitalisation.