Management & Marketing

Monday, May 21, 2012

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Walking the price tightrope

The key is to have right mix of features & technology offered at lowest possible price Full Story


	Knowledge vs Wisdom

	The balance between control and empowerment

	How to win girlfriends and influence wives

	Yakult Danone: Spreading far and wide

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Management

-	Student's corner
	Roughly around 30 percent of the crowd in MBA batches are wo...
-	Turning the tables
	Remember glocalisation? The ‘Go Global, Think Local&rs...
-	India Inc looks for 'she-power' at senior levels
	A concept B-schools have been selling for more than three ye...
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Marketing

-	Walking the price tightrope
-	How to win girlfriends and influence wives
-	Yakult Danone: Spreading far and wide
-	Telecom spends: Everyone's a loser in the 2G aftermath
-	You call me by a higher name, okay?
-	A new Indian Readership Survey is in the works
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Strategy

-	Make room for elders, you kids
	The opening shot shows a middle-aged woman sitting on a benc...
-	Clicking on a new chapter
	When myriad portals selling everything from personal items l...
-	Learning to be SMART
	It’s been a frantic last few weeks for Ranjeet Dalvi a...
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Kit

-	KIT: Lingerie market in India
-	KIT: Cold storage market in India
-	KIT: Value Added Eggs Market
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The Strategist Quiz

-	Answers to last week's quiz (#253)
-	The Strategist Quiz (#254)
-	The Strategist Quiz (#253)
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the strategist

-	Knowledge vs Wisdom
-	The balance between control and empowerment
-	I don't think the print publications deliver on the net very well: Adi Ignatius
-	Yakult Danone: Spreading far and wide
-	How to win girlfriends and influence wives
-	The Strategist Quiz (#254)
-	KIT: Lingerie market in India
-	The top 10 business bestsellers
More

Columnists

-	The balance between control and empowerment
-	Digital page-turners: Your space, your style
-	Kanika Datta: Standing instructions
-	Your variable pay plan probably does not work...
-	V S MAhesh: First time, every time, on time
-	The 'PCP' of recruitment
-	Ajit Balakrishnan: Utterly butterly Indian ads
More

B-Schools

-	IIM-A to launch exec prog with B-schools of BRIC nations
-	Staff crunch: B-schools rope in visiting faculty from abroad
-	Student’s corner
-	ISB placements over consulting most preferred sector
-	Slowdown hits campus placements
-	IIM-L Noida campus scores in lateral placements
-	ISB announces top Indian transnational companies
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Books & Ideas

-	Knowledge vs Wisdom
-	The top 10 business bestsellers
-	Why bad things happen to good ideas
-	The top 10 business bestsellers
-	The top 10 business bestsellers
-	Making lemonade
-	The top 10 business bestsellers
-	The top 10 business bestsellers
-	Learning: Apple's hidden story
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People & Careers

-	I don't think the print publications deliver on the net very well: Adi Ignatius
-	Sometimes marketers are so caught up with advertising they tend to ignore channels and pricing: Kevin Lane Keller
-	SMART products meet local price levels and thereby ensure profitable business: Felix Scheffler
More

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-		Nitin Pai: The small-country bullies

-		Top pvt life insurers shut 1,500 branches in 2 years

-		Piramal Healthcare like Berkshire Hathaway: Piramal

-		Piramal Healthcare is like Berkshire Hathaway: Ajay Piramal

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	Companies & Industry
	Piramal Healthcare like Berkshire Hathaway: Piramal
	GSPC still in talks with BG over Gujarat Gas stake

	Banking & Finance
	Dollar inflows from exporters' FX accounts to support rupee
	Top pvt life insurers shut 1,500 branches in 2 years

	Opinion
	Margin trouble
	Public-private purpose

	Management & Marketing
	Walking the price tightrope
	Knowledge vs Wisdom

	Economy & Policy
	UAE wants forex-violation notice to Etisalat dropped
	'Price revision is a policy issue'

	Life & Leisure
	Perilous crossing
	Open up

	Markets & Investing
	Structural story for India is intact
	It's the currency, stupid!

	ICE World
	Social games lose their 'cool'
	Your chamber of secrets

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