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What is Augmented reality?

Augmented reality

About Augmented reality

What is Augmented reality?

Instead of computer-generated environments to interact with as virtual reality does, augmented reality (AR) enhances the real physical world achieved through the use of digital elements, whether it is sound or other sensory stimuli. It is a growing trend among companies involved in mobile computing and business applications in particular. In simpler terms, augmented reality adds to the reality you would ordinarily see.

Often presented as a kind of futuristic technology, it has been around for years. In the early 21st century, various labs and companies built devices that gave us AR. In 2013, Google came up with Google Glass, a
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Latest Updates on Augmented reality

Android XR: Google, Samsung, Qualcomm partner to challenge Apple Vision Pro

Android XR is an operating system developed by Google in collaboration with Samsung, designed to bring AI, AR, VR to headsets and glasses, with Qualcomm chips powering the experience

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Updated On : 13 Dec 2024 | 10:52 AM IST

Samsung to unveil XR glasses at Galaxy S25 series launch in January: Report

Samsung XR glasses initial reveal expected in January; full launch slated for Q3 CY2025 alongside next-generation Galaxy Z foldable devices

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Updated On : 04 Dec 2024 | 3:19 PM IST

Samsung XR glasses may feature Ray-Ban Meta-like form factor, AI: Report

Reportedly, Samsung XR glasses has been delayed to Q3 2025. The smart glasses from South Korean electronics giant will be powered by Qualcomm chip and feature a 12MP camera, similar to Ray-Ban Meta

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Updated On : 18 Nov 2024 | 12:19 PM IST

Apple could launch second-gen Vision Pro headset before spring 2026: Report

Reportedly, Apple is working on "several ideas" for its Vision headset line, but the second-generation Vision Pro is the only model with a release schedule

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Updated On : 11 Nov 2024 | 12:58 PM IST

Meta launches 'most advanced' glasses. Will they replace smartphones?

Meta cites a range of reasons for why Orion are the world's most advanced glasses, such as their miniaturised technology with large fields of view and holographic displays

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Updated On : 30 Sep 2024 | 1:51 PM IST

Meta Connect: Orion AR glasses, cheaper Quest 3S headset, and more unveiled

Meta at its Connect 2024 showcase said that the Orion glasses are its most advanced AR glasses, featuring transparent lenses that do not obstruct visuals while interacting with a virtual overlay

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Updated On : 26 Sep 2024 | 11:03 AM IST

Snapchat gets simplified interface and new AI features: Check what's new

Alongside app changes, Snap introduced new augmented reality glasses, Spectacles, powered by the company's new SnapOS operating system, which is set to get OpenAI integration in coming months

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Updated On : 18 Sep 2024 | 3:26 PM IST

Snap to focus on growing ad biz, augmented reality amid poor stock show

At the start of August, Snap projected a weak forecast for the current quarter, citing a decrease in advertising spend and is now expected to report fiscal 2024 revenue of $5.34 billion

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Updated On : 04 Sep 2024 | 9:23 AM IST

Microsoft planning to launch a mixed-reality headset to rival Apple: Report

Microsoft's mixed-reality headset will reportedly be gaming and entertainment oriented, and not focused on exploring metaverse content

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Updated On : 15 Aug 2024 | 1:24 PM IST

Meta to take on Apple's Vision Pro with a premium Quest MR headset: Report

Apart from a high-end Apple Vision Pro competitor, Meta is reportedly working on the next-generation Quest headsets that would feature a standard and a premium model

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Updated On : 22 Jul 2024 | 12:19 PM IST

Samsung to launch XR headset later this year to rival Apple Vision Pro

At the Galaxy Unpacked event on July 10, President of Samsung's mobile division TM Roh confirmed that "a new XR platform is coming later this year" in partnership with Google and Qualcomm

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Updated On : 11 Jul 2024 | 12:20 PM IST

Apple's cheaper Vision Pro-like headset may require iPhone to work: Report

To reduce the cost, Apple could cut down on internal components that make Vision Pro a standalone product. The company also plans on reducing the internal display specifications

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Updated On : 24 Jun 2024 | 1:34 PM IST

Snapchat introduces Gen-AI advancements for enhanced AR experience: Details

The suite of AI features from Snapchat will be available in upcoming months and will let users change the surroundings in the videos using augmented reality

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Updated On : 20 Jun 2024 | 2:07 PM IST

Apple working on affordable version of Vision Pro headset for 2025: Report

The more affordable mixed-reality headset by Apple would likely feature the same high-resolution display as the Vision Pro but would be priced close to high-end iPhone model

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Updated On : 19 Jun 2024 | 4:03 PM IST

Boards need to embrace AI

That's the only way they can navigate future innovations, ethics, and mitigate risks

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Updated On : 21 May 2024 | 9:05 PM IST

Apple Vision Pro heading out to more countries; India not in the list yet

Reportedly, Apple has starting Vision Pro training with its store employees from Germany, France, Australia, China, and more

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Updated On : 14 May 2024 | 2:23 PM IST

Started off with 600, Apple Vision Pro now has over 1000 dedicated apps

Total tally now stands at over 1.5 million in the App Store for visionOS that includes iPadOS apps that have been optimised to run on the headset

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Updated On : 14 Feb 2024 | 2:24 PM IST

Meta to let iPhone 15 Pro users upload spatial videos on Quest VR headsets

Support for spatial videos is one of the several new features coming to Meta's Quest line of virtual reality headsets on February 7. Below are the details

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Updated On : 02 Feb 2024 | 2:55 PM IST

Vision Pro VR headset to debut with over 600 dedicated apps, says Apple

Apple's chief Tim Cook posted on X (formerly Twitter) that the Vision Pro will launch with more than a million apps, including 600 apps made specifically for it

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Updated On : 02 Feb 2024 | 3:00 PM IST

Apple sold 180,000 Vision Pro units during first pre-order weekend: Report

Shipment times for Vision Pro models extended to 5-7 weeks within hours after the pre-orders began, indicating that the product sold-out immediately - noted Apple analyst Ming-Chi Kuo in his blog

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Updated On : 24 Jan 2024 | 1:55 PM IST