What is Thrasio style startup?

The Thrasio-style startup is a new breed of startups that specialises in acquiring fast-growing digital-first brands and scaling their products. First started by three-year-old US startup Thrasio, which acquires successful third-party Amazon sellers and gives their founders a lucrative exit.

 

Founded in 2018, Thrasio made an incredible $100-million profit in 2020 on revenue of $500 million. The company is valued at $6 billion based on its latest funding round and now manages a global portfolio of nearly 100 brands.

The Process

 

The Thrasio-style startup follows a typical three-step process.

 

The first step is to know the seller and their business after one or