What is WhatsApp ecommerce?

Facebook-owned messaging platform WhatsApp launched a new shopping button in 2019 on 'WhatsApp Business' that allows users to browse through a business' catalogue.

 

With this feature, people are able to view a storefront icon, right next to the business' name. This makes it easier for users to discover a catalogue and look at what type of goods or services are offered.

Earlier, users had to click on the business profile to see if it offered a ready list of items. The shopping button also helps businesses boost the visibility of their products and increase sales.

 

'WhatsApp Carts' option let potential customers of businesses