Who is Koji Sato?

Koji Sato is all set to take over as Toyota Motor Corp's (TMC) chief executive officer (CEO) on April 1, 2023. Sato is currently working as the chief branding officer and head of the luxury-car division with Toyota.

 

The 53-year-old will replace long-time CEO Akio Toyoda who’s held the position since 2009.

 

66-year-old Toyoda will take over as Toyota's chairman.

As an automaker, Sato is known for his slow approach towards electric vehicles and preference for the hybrid technology with the Prius along with investments in hydrogen. As a carmaker, he aspires to propose new forms of mobility.

 

Sato who has studied diesel