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Augmented reality

About Augmented reality

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What is Augmented reality?

Instead of computer-generated environments to interact with as virtual reality does, augmented reality (AR) enhances the real physical world achieved through the use of digital elements, whether it is sound or other sensory stimuli. It is a growing trend among companies involved in mobile computing and business applications in particular. In simpler terms, augmented reality adds to the reality you would ordinarily see.
Often presented as a kind of futuristic technology, it has been around for years. In the early 21st century, various labs and companies built devices that gave us AR. In 2013, Google came up with Google Glass, a moving AR to a more wearable interface, which is eyeglasses. It displays on the user's lens screen via a small projector and responds to voice commands, overlaying images, videos, and sounds onto the screen.
 
Another interesting AR version is Vito Technology's Star Walk app, which allows a user to point their phone or tablet camera at the sky and see the names of planets and constellations superimposed on the image. Another app called PlantSnap lets the user focus their camera on a plant, leaf, or flower to ascertain the name of the species.
 
One more popular way that AR has entered everyday life is through mobile games. In 2016, "Pokemon Go" became a sensation worldwide, with over 100 million estimated users at its peak. The game allowed users to see Pokemon characters around in their own environment. The goal was to capture these pocket monsters, then use them to battle others, locally, in AR gyms.
 
Not just these, augmented reality also helps the retail or healthcare sector as well. A consumer can check whether the furniture lying in a store suits their drawing room or not by superimposing technique. Similarly, in the healthcare sector, AR can be a boon for students or trainees to understand the human body and chemical compositions with much ease.
 
But just like any new technology, AR has ethical and political issues as well. For example, Google pulled out the device in December 2015 due to privacy concerns.
 

Latest Updates on Augmented reality

Android XR is an operating system developed by Google in collaboration with Samsung, designed to bring AI, AR, VR to headsets and glasses, with Qualcomm chips powering the experience

Updated On: 13 Dec 2024 | 10:52 AM IST

Samsung XR glasses initial reveal expected in January; full launch slated for Q3 CY2025 alongside next-generation Galaxy Z foldable devices

Updated On: 04 Dec 2024 | 3:19 PM IST

Reportedly, Samsung XR glasses has been delayed to Q3 2025. The smart glasses from South Korean electronics giant will be powered by Qualcomm chip and feature a 12MP camera, similar to Ray-Ban Meta

Updated On: 18 Nov 2024 | 12:19 PM IST

Reportedly, Apple is working on "several ideas" for its Vision headset line, but the second-generation Vision Pro is the only model with a release schedule

Updated On: 11 Nov 2024 | 12:58 PM IST

Meta cites a range of reasons for why Orion are the world's most advanced glasses, such as their miniaturised technology with large fields of view and holographic displays

Updated On: 30 Sep 2024 | 1:51 PM IST

Meta at its Connect 2024 showcase said that the Orion glasses are its most advanced AR glasses, featuring transparent lenses that do not obstruct visuals while interacting with a virtual overlay

Updated On: 26 Sep 2024 | 11:03 AM IST

Alongside app changes, Snap introduced new augmented reality glasses, Spectacles, powered by the company's new SnapOS operating system, which is set to get OpenAI integration in coming months

Updated On: 18 Sep 2024 | 3:26 PM IST

At the start of August, Snap projected a weak forecast for the current quarter, citing a decrease in advertising spend and is now expected to report fiscal 2024 revenue of $5.34 billion

Updated On: 04 Sep 2024 | 9:23 AM IST

Microsoft's mixed-reality headset will reportedly be gaming and entertainment oriented, and not focused on exploring metaverse content

Updated On: 15 Aug 2024 | 1:24 PM IST

Apart from a high-end Apple Vision Pro competitor, Meta is reportedly working on the next-generation Quest headsets that would feature a standard and a premium model

Updated On: 22 Jul 2024 | 12:19 PM IST

At the Galaxy Unpacked event on July 10, President of Samsung's mobile division TM Roh confirmed that "a new XR platform is coming later this year" in partnership with Google and Qualcomm

Updated On: 11 Jul 2024 | 12:20 PM IST

To reduce the cost, Apple could cut down on internal components that make Vision Pro a standalone product. The company also plans on reducing the internal display specifications

Updated On: 24 Jun 2024 | 1:34 PM IST

The suite of AI features from Snapchat will be available in upcoming months and will let users change the surroundings in the videos using augmented reality

Updated On: 20 Jun 2024 | 2:07 PM IST

The more affordable mixed-reality headset by Apple would likely feature the same high-resolution display as the Vision Pro but would be priced close to high-end iPhone model

Updated On: 19 Jun 2024 | 4:03 PM IST

That's the only way they can navigate future innovations, ethics, and mitigate risks

Updated On: 21 May 2024 | 9:05 PM IST

Reportedly, Apple has starting Vision Pro training with its store employees from Germany, France, Australia, China, and more

Updated On: 14 May 2024 | 2:23 PM IST

Total tally now stands at over 1.5 million in the App Store for visionOS that includes iPadOS apps that have been optimised to run on the headset

Updated On: 14 Feb 2024 | 2:24 PM IST

Support for spatial videos is one of the several new features coming to Meta's Quest line of virtual reality headsets on February 7. Below are the details

Updated On: 02 Feb 2024 | 2:55 PM IST

Apple's chief Tim Cook posted on X (formerly Twitter) that the Vision Pro will launch with more than a million apps, including 600 apps made specifically for it

Updated On: 02 Feb 2024 | 3:00 PM IST

Shipment times for Vision Pro models extended to 5-7 weeks within hours after the pre-orders began, indicating that the product sold-out immediately - noted Apple analyst Ming-Chi Kuo in his blog

Updated On: 24 Jan 2024 | 1:55 PM IST