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Micromax

About Micromax

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What is Micromax?

Headquartered in Gurgaon, Micromax is an Indian consumer electronics brand founded by Rahul Sharma and Rajesh Agarwal on March 29, 2000. The company was initially incorporated as an information technology software company. Later, it forayed into consumer electronics like mobile phones, tablets, televisions, washing machines, air conditioners, etc. The company also has a fully owned subsidiary named YU Televentures, which sells mobile phones under the YU brand.
 
Micromax started its mobile phones business in 2008. It was one of the first companies to introduce feature-rich phones at affordable pricing. The company initially focused on feature phones with big-capacity batteries for long on-battery time. Likewise, most of the company’s phones were touted to be designed and built for Indian consumers and their varied requirements. In 2010, the company also launched its first tablet device series, the Funbook. The company’s Indian roots and feature-rich offering in affordable segment worked in its favour, making it the leader in the country’s mobile phone market in 2014.
 
Like other Indian brands, Micromax lost its ground to Chinese smartphone players. As a result, the company shifted its focus to entry-level smartphones, or smartphones aimed at first-time buyers. The company was among the first to introduce a 4G feature phone, the Bharat 1, which was compatible with the Reliance Jio network. Besides, it also launched a number of smartphones under the Bharat series that were among the cheapest 4G phones in the market.
 
In 2018, Micromax and telecom major Reliance Jio bagged a Rs 1,500-crore order from the Chhattisgarh government. Under the project, Micromax had to distribute 5 million smartphones to women and students in the state. In 2019, Micromax forayed into the electric vehicle category and introduced the Revolt Intellicorp sub-brand to manufacture artificial intelligence (AI)-powered electric two-wheelers. Under the Revolt brand, the company launched the RV 400 electric bike.

Latest Updates on Micromax

Micromax Informatics Co-Founder Rahul Sharma told PTI that the company has started production at its Noida facility

Updated On: 19 Dec 2024 | 1:45 PM IST

Realme GT 7 Pro launch. Micromax-backed Streambox launched Dor. Instagram Live Location sharing. BenQ launches MA series 4K monitors. Samsung Black Friday sale. Apple App Store Awards finalists

Updated On: 26 Nov 2024 | 8:03 PM IST

Described as India's first subscription-based TV service, Dor will be available on Flipkart from December 1, with plans to expand to other platforms and offline distribution channels in the future

Updated On: 26 Nov 2024 | 4:40 PM IST

The Indian smartphone brands are looking to fill the vacuum created in the sub-Rs 10,000 segment

Updated On: 28 Jun 2023 | 11:39 AM IST

From Lava Blaze 5G to OnePlus Nord CE 2, here are the best five smartphones on budget that were launched in India this year

Updated On: 26 Dec 2022 | 9:58 AM IST

Now, as the Centre seeks to come out with a framework on 'Right to Repair' to facilitate self or third-party repair of products, chances are that new products will be available in the open market

Updated On: 22 Jul 2022 | 10:04 PM IST

Before September 2020, there was no import duty on such panels, but from October 1, 2020, an import duty of 10% is levied under the Centre's phased manufacturing programme

Updated On: 19 Jul 2022 | 9:39 AM IST

With 3GB RAM and 32GB on-board storage, mediocre camera performance, and UNISOC T610 processor, the Micromax's In 2C can be an option only for light users

Updated On: 25 May 2022 | 2:32 PM IST

Home-grown smartphone maker Micromax on Friday launched a new affordable smartphone called IN 2b in two storage variants.

Updated On: 30 Jul 2021 | 8:03 PM IST

The Micromax In 2b event will begin at 12 noon tomorrow

Updated On: 30 Jul 2021 | 7:44 AM IST

Micromax on Friday said it will significantly bolster its product portfolio this year

Updated On: 26 Feb 2021 | 10:28 PM IST

From new labour laws promising free annual health checkups to markets poised for fresh all-time highs as investors cheer Biden win, here are top headlines this morning

Updated On: 09 Nov 2020 | 7:23 AM IST

Sharma's new approach for Micromax banks heavily on the political mobilisation against Chinese brands and the Indian government's recent initiatives to sideline them

Updated On: 09 Nov 2020 | 6:10 AM IST

Rahul Sharma, co-founder of Micromax, shares his comeback plan in a candid chat with Arnab Dutta

Updated On: 04 Nov 2020 | 6:10 AM IST

Powered by MediaTek G-series mobile processors, the Micromax IN Note 1 and Micromax IN 1B feature big screen, large capacity battery, and multi-optics camera set-up

Updated On: 03 Nov 2020 | 1:11 PM IST

The Micromax In series would be a smartphone line-up that will debut with at least two models, both powered by MediaTek Helio G-series mobile processors

Updated On: 03 Nov 2020 | 10:33 AM IST

The scheme aims to make India a manufacturing and export hub for mobile phones

Updated On: 01 Aug 2020 | 9:56 AM IST

The first of a two-part series analyses the feasibility of goals set for electronics manufacturing

Updated On: 13 Jul 2020 | 6:05 AM IST

The sectors that were targeted were telecom, pharma, media companies, smartphone makers, construction, and tyre firms

Updated On: 23 Jun 2020 | 3:54 PM IST

The government will offer the scheme to five global and domestic entities.

Updated On: 04 Jun 2020 | 5:00 AM IST