 "Mercedes-Benz rolls out new locally-produced S-Class; price at Rs 1.57 cr")
German premium car maker Mercedes-Benz on Thursday rolled out the new locally-produced S-Class from its Chakan facility in Pune at price starting from Rs 1.57 crore.
The company had launched the imported (completely built unit) version of its new generation flagship sedan S class at a starting price of Rs 2.17 crore in June this year.
Mercedes-Benz India has retailed more than 8, 250 units of the S-Class to the Indian customers, as per the company.
With an overwhelming response to the CBU launch edition of the S-class, Mercedes-Benz is offering Indian customers the locally manufactured version, catering to the heightened demand for the flagship, the company said at the launch.
The new S-Class is available in two variants -- S 350 d, which is priced at Rs 1.57 crore and S 450 4MATIC at Rs 1.62 crore.
The company now produces 13 car models at its Chakan production facility.
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We are in particular overwhelmed with the tremendous response to the New Generation S-Class and to cater to the increased demand, we are now commencing the local production ahead of our planning. We are confident the locally made S-Class will continue to retain its high loyalty from our discerning customers in India, said Martin Schwenk, Managing Director and CEO, Mercedes-Benz India,
Stating that each new generation of the S-Class is always highly anticipated and sets new standard for the automotive industry to pursue, Schwenk said, the current World Luxury Car' -- the new S-Class-- underscores Mercedes-Benz's ambition of introducing the most desirable products with highest standards in innovation, technology, safety and comfort like never before.
The S-Class production involves the use of latest technology and innovations at Mercedes-Benz India's production facility at Chakan (Pune), the car maker said, adding the latest offering uses digitisation for a car that responds empathetically to the needs and wishes of its driver and passengers.
The new technological innovations introduced in the S-Class production process includes robots, various AR/VR based training modules, it said.
The new S-Class 5,0, now also has the Driving Assistance Package 5.0 latest generation with new improved functions, the car maker said.
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