 "Galaxy Surfactants matches concept with products for changing beauty trends")
Tere chehre mein wo jaadu hai... (There is a magic in your face – referring to her facial skin) Thus goes the famous song where the hero Feroz Khan sings praising the charming & glowing face of Hema Malini. Beauty & personal care brands along with ingredients manufacturer are innovating to bring this magic on the face of people across the globe. Now more than ever, suppliers are assuming multiple roles when it comes to developing new personal care products.
Most of the chemical manufacturers operated in the B2B zone and it is changing very fast. Now for translating ingredients into new products, they need to understand consumers deeply. “With consumers playing the most critical role in new ingredients roll-out and product developments; there is a tremendous change in the way these companies operate and they are now more of B-to-B-to-C entity,” says G Ramakrishnan, Director HPC Global, Galaxy Surfactants Ltd.
Consumers around the globe are looking for change and something specific to their needs. As they say in marketing “Different hooks for different folks”; for eg in skin; some are looking for a healthy & glowing skin which does not look dull, others, radiant skin without dryness, also, radiant but flawless skin; in colder places, smooth skin with no dryness, while some emphasise on hydrated skin that minimises the signs of ageing. To meet these different needs, Galaxy has created a range of mild surfactants (GalSoft) exclusively for face & body wash products based on detailed research of consumers’ needs & demands. Formulators can use these ingredients in their products to meet the growing specific needs of consumers globally. These surfactants being derived from amino acids, have great skin compatibility, imparts moisturisation, protection & great skin sensorial.
Along with mild surfactants that go into rinse-off products, Galaxy also offers wide range of ingredients for UV protection. “Our portfolio is wide and deep covering the entire spectrum of UVA and UVB protection for hair and skin applications,” says Yatin Sheth, Senior Manager, Business Development - SunCare. Galaxy has created a UV-Chassis which will meet various SPF needs of consumers. Customers can formulate products to deliver the right SPF needed for different markets (SPF 5-50) without any compromise. They also offer products which can be used in formulations to meet claims of broad spectrum protection, whitening, moisturisation and anti- ageing. Easy to use blends like GalShield UV Care which can help formulators to create product with ease and substantiate their claims of SPF & UVAPF.
Today when world is shifting towards greener & safer products, Galaxy has ensured to meet these demands of consumers by developing patented molecules like Galguard Trident – which is a preservative, free from controversial parabens, formalin or isothiazolines. Innovation lies at the core of Galaxy; it can be judged by the pool of intellectual property it has garnered in the form of 10 US patents, 21 Indian patents & one EU patent.
The global consumer brands continuously innovate and in order to be worthy of being their suppliers, Galaxy follows the suit. In terms of branding the products; its brand essence is ‘Customization with Care’. Here again, making continuous & meaningful differentiation to the products enables them to meet the needs of ever growing changes in the market place. Prerogative of customer centricity & focus on developing innovative products that would meet needs of its customers has enabled Galaxy to develop array of products under the brand name of GalFusion. These are ready to use blends which just need certain additives & perfume thus helping the formulators to create safe & quality formulations at appropriate cost.
Tremendous experience in manufacturing high quality surfactants has led Galaxy to innovate in the area of transparent bathing bar & syndets. The syndet bars renders a product of skin pH, this unique advantage makes it suitable for various formulations like baby soaps, medicated soaps for acne prone or sensitive skin. Another unique product in this category offered by Galaxy is noodles for manufacturing transparent bathing bar. It produces high quality moisturisation which is very effective for formulating various types of transparent soaps by adapting a simple melt & pour technology. No wonders many small & medium size companies are now producing the high quality offering at reasonable prices owing to Galaxy’s customisation & technical support.
Galaxy caters to all top global brands with its wide range of products. In its existence of 35 years, it has established itself as not just a supplier but strategic mind partner & co-creator for formulating innovative products for its customers with proximity to consumers. Reliability, quality, trust & nimble-footedness are the qualities which forms an integral part of value that it delivers. This coupled with high integrity & ethics makes its relationship with customers long term & meaningful. Today, it is $ 300 million global group. It does business in 103 countries and deals with more than 1000 customers globally.
Leveraging chemistry responsibly and sustainably through its products & helping the customers serve their consumers better has been the main area of focus for Galaxy since its inception in 1980. It is aligned to Galaxy’s core philosophy of going extra mile for its customers.
Most of the chemical manufacturers operated in the B2B zone and it is changing very fast. Now for translating ingredients into new products, they need to understand consumers deeply. “With consumers playing the most critical role in new ingredients roll-out and product developments; there is a tremendous change in the way these companies operate and they are now more of B-to-B-to-C entity,” says G Ramakrishnan, Director HPC Global, Galaxy Surfactants Ltd.
Consumers around the globe are looking for change and something specific to their needs. As they say in marketing “Different hooks for different folks”; for eg in skin; some are looking for a healthy & glowing skin which does not look dull, others, radiant skin without dryness, also, radiant but flawless skin; in colder places, smooth skin with no dryness, while some emphasise on hydrated skin that minimises the signs of ageing. To meet these different needs, Galaxy has created a range of mild surfactants (GalSoft) exclusively for face & body wash products based on detailed research of consumers’ needs & demands. Formulators can use these ingredients in their products to meet the growing specific needs of consumers globally. These surfactants being derived from amino acids, have great skin compatibility, imparts moisturisation, protection & great skin sensorial.
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Today when world is shifting towards greener & safer products, Galaxy has ensured to meet these demands of consumers by developing patented molecules like Galguard Trident – which is a preservative, free from controversial parabens, formalin or isothiazolines. Innovation lies at the core of Galaxy; it can be judged by the pool of intellectual property it has garnered in the form of 10 US patents, 21 Indian patents & one EU patent.
The global consumer brands continuously innovate and in order to be worthy of being their suppliers, Galaxy follows the suit. In terms of branding the products; its brand essence is ‘Customization with Care’. Here again, making continuous & meaningful differentiation to the products enables them to meet the needs of ever growing changes in the market place. Prerogative of customer centricity & focus on developing innovative products that would meet needs of its customers has enabled Galaxy to develop array of products under the brand name of GalFusion. These are ready to use blends which just need certain additives & perfume thus helping the formulators to create safe & quality formulations at appropriate cost.
Tremendous experience in manufacturing high quality surfactants has led Galaxy to innovate in the area of transparent bathing bar & syndets. The syndet bars renders a product of skin pH, this unique advantage makes it suitable for various formulations like baby soaps, medicated soaps for acne prone or sensitive skin. Another unique product in this category offered by Galaxy is noodles for manufacturing transparent bathing bar. It produces high quality moisturisation which is very effective for formulating various types of transparent soaps by adapting a simple melt & pour technology. No wonders many small & medium size companies are now producing the high quality offering at reasonable prices owing to Galaxy’s customisation & technical support.
Galaxy caters to all top global brands with its wide range of products. In its existence of 35 years, it has established itself as not just a supplier but strategic mind partner & co-creator for formulating innovative products for its customers with proximity to consumers. Reliability, quality, trust & nimble-footedness are the qualities which forms an integral part of value that it delivers. This coupled with high integrity & ethics makes its relationship with customers long term & meaningful. Today, it is $ 300 million global group. It does business in 103 countries and deals with more than 1000 customers globally.
Leveraging chemistry responsibly and sustainably through its products & helping the customers serve their consumers better has been the main area of focus for Galaxy since its inception in 1980. It is aligned to Galaxy’s core philosophy of going extra mile for its customers.