The Big B was not at all pleased when asked what was the secret of leading an active life at the age of 65. "I fail to understand why the media asks me this question every time," he told reporters after launching a coffee table book '365 Days of Dabur Honey' here last night.
Bachchan said even though he has been the brand ambassador of the FMCG company for the last five years, Dabur Honey has been an essential ingredient of his daily meals for several decades and a perfect replacement for sugar.
He said the book highlights honey as a healthy and fashionable alternative to sugar in daily cooking. It contains 365 delicious and healthy recipes which will be liked by people across age groups.
The Bollywood icon felt that the recipes can take the "cheeni ko dhakka mar" (push out the sugar) campaign to the next level.
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The book's author, Komal Taneja, said honey contains fewer calories as compared to sugar and can be incorporated in daily diet.
Dabur India CEO (Consumer Care) V S Sitaram said the launch of the recipe book was part of the company's ongoing initiative to substitute sugar with Dabur Honey.