"What makes Love Star unique from other animated video characters in the market is that it imitates and mimics 18 heroes' dancing styles from various film industries across the world in just three minutes. He does these in various dance steps along with a multilingual song, which has lines adopted from several Indian languages. The way he does it and performs his hilarious acts will tickle your funny bone," L Maruti Sanker, managing director of 7Seas Entertainment Limited, said in a filing to the BSE.
"Love Star's video song will feature on YouTube and Daily Motion. We expect significant revenues from the two video streaming channels," he added.