It is hard to find somebody who has served all the three bitter rivals of the Indian liquor mart: Vijay Mallya, Kishore Chhabria and the Jumbo Group, now controlled by Vidya Manohar Chhabria and her daughters.
Till you come across Amar Sinha, who took over as the CEO of the Kishore Chhabria-controlled BDA Distilleries earlier this week. He has done three stints with Shaw Wallace and now one each with Mallya and Kishore Chhabria. In between, he has also worked for wannabe liquor baron Lalit Khaitan of Radico Khaitan.
