With hardly any growth in the top line, there was a substantial improvement in the bottom line. This year, with the economic resurgence, there has been buoyancy in the topline as well as in the bottom line.
To take two examples: Tata Motors saved Rs 960 crore in manufacturing expenses in the last two years.Tata Steel increased its per man year productivity of steel from 209 tonnes to 254 tonnes. Just what were the steps taken that brought about such outstanding performance?
Who were the people who implemented the ideas? How does one ensure that these measures are sustainable and that old habits do not resurface once the market pressures are off?
Enter the Idea Practitioner.The authors of this book, Thomas Davenport and Laurence Prusak have done a good job in highlighting the role of the idea practitioner,who is a vital link between an idea and the results but who often remains in the background,unnoticed and unheralded.
It is the idea practitioner who determines what ideas make sense for his organisation,modifies them to suit his needs and mobilises the organisation
