The Body Shop is an iconic beauty brand and many well-travelled Indians were looking forward to its arrival in India. And it has. But the experience of shopping at The Body Shop store in Delhi is not a patch on the way these stores are run and managed in the developed world. |
Sample this: I walk in the tiny confines of their Khan Market, Delhi store and a grovelling salesperson pounces on me, asking if I need help. I feel a little irked at having someone breathing down my neck even before I have a chance to take in the surroundings. But I decide to give him a second chance and ask him about the price of a round, pastel looking package. That he does with minimal competence. |
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As I walk in further into the shop, I overhear a conversation between a customer and one of the salesperson. Customer: "My daughter has some dark mark on her face, will this cream help?" Salesperson, without having met the daughter with the mark, says breezily, "Yes, this cream will be very effective for that." Customer: "When should she apply the cream?" Salesperson, not missing a step, says, "When she is relaxing." If only getting rid of blemishes and dark spots were this easy. |
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If this wasn't bad enough I spot a salesgirl at a moment when she thinks no one was looking, slyly applying lipstick from one of the testers that are kept for customers to try on to help them make up their minds as to whether they want to buy that product or not. Shouldn't The Body Shop have trained their staff better than that? Nothing is more off-putting than badly trained sales staff. |
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Nobody needs creams and potions that are upwards of Rs 1,000 even if it helps save the Amazonian rainforests. Its an indulgence and to be truly indulged, the sales staff plays a crucial role in that. You don't need an ill-informed and badly trained salesperson ruining your self-indulgent moment. And the staff at The Body Shop do that rather well. |
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Score: 4/10, a deliberately low score for there is no excuse for a well-known international chain like The Body Shop to unleash such bad staff on us. We deserve better. |
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