Brand Curry goes international

Subrata Chakraborty, co-founder and managing director of the one-year-old advertising agency Brand Curry is on a high for several reasons. He's about to sign a big account "" a company that is launching a ready-made furniture brand, a la Style Spa.

Chakraborty says he cannot identify the client till he signs on the dotted line. What he is willing to divulge, however, is that the Rs 12 crore company is about to open an office in London. "There is a market for Indian creative solutions abroad. We will have a huge cost advantage over local companies," he adds.

Brand Curry's London debut is being aided by a British investor. Though Chakraborty is not ready to give details, he admits that a British investor has picked up a minority stake in the company and will support its UK foray. "India is 'hot and happening' for the world today. And increasingly clients and agencies abroad are looking for solutions from Indian companies," he says.

Thanks to accounts such as Hero Majestic, Daawat Basmati Rice, Nirula's, Centrestage Mall, and Vertex (BPO) the company claims to have done well in the last one year.

More recently, it also bagged a major account in Jaipur: its creative campaign for the proposed World Trade Park (being built in an area of seven lakh square feet) is said to be successful as the builders of the massive business centre registered 55 per cent bookings within a few days of the campaign release.

Chakraborty is also upbeat about the fact that the agency has lured Sabu Paul as its creative director. Paul, a former DDB and Contract employee, is currently working with Mindspace. With the changes, Brand Curry is expected to touch a turnover of Rs 25 crore by next year.