Breaking The Traditional Barriers Of Marketing

Marketing Moves

A new approach to profits, growth and renewal

Philip Kotler, Dipak C Jain

and Suvit Maesincee

Harvard Business School Press

XII + 195 pages/Price $ 29.95

The first few pages of the the book, Marketing Moves strikes you as an academic work. If you happen to be one of those who regularly follow events unfolding in the world of business, those pages seem like a summary of everything you already know.

But don