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Creative spark lights up telecom ads

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A G Krishnamurthy New Delhi
Last Updated : Jan 29 2013 | 1:14 AM IST

Perhaps it's because the category has so much innovation, both in tariff and in handsets that it fuels the creative spark far more than a toilet soap or a toothpaste can ever hope to do. This industry has come a very long way from being a mere voice service to offering music, photography, chat, internet, all in the palm of your hand

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