The ITC Chairman wants to transform his company into a Rs 5,000 crore FMCG giant but he could face bruising battles ahead
For those watching from the sidelines, nothing that ITC did in recent years seemed to make much sense. Why would a Rs 10,000 crore company get into the greeting card business, which has little potential to grow beyond an outside limit of Rs 50 crore sales turnover?
Ditto with the move to sell overpriced, pre-cooked dals sporting the group