| As a creative producer for sister Deepa Mehta's films, he is about to collaborate on their next project: a trans-national historical feature film. |
| As a creative director of his family-run venture Blind Love, a designer window dressing company that adorns valances and blinds from Rashtrapati Bhawan to Delhi's plush farm houses, Mehta has a focused vision of what the company stands for. |
| "It began as a mom-pop store when my parents started retailing from their home 19 years ago. They were pioneers then. We offer a very personalised service,one reason why clients keep coming back to us again and again." |
| With over 90 ranges of blind styles to choose from, Mehta says Blind Love primarily offers composite window dressing solutions, and claims to receive an average of 10 orders a day. |
| Soon, Blind Love will launch its new product line "" a children's range that will focus on "humour and colour" in two months. |
| "We discovered that kids' rooms usually have hand-me-down drapes, or fabrics that purport to capture children's imagination," he says. |
| Currently , the company has franchisee outlets in Mumbai, Amritsar, Chennai and Bangalore, and about to open another one in Gurgaon. |
| Blind Love has also tied up with Gautam Anand's Pace Furniture to exhibit their products in its outlets in Delhi. |
| Priced between Rs 65 and Rs 150 per ft as tailoring charges, Mehta says Blind Love's budget suits every pocket. But with no standardised window shape and size, how does Blind Love cope with it? |
| "Lack of standardisation is a problem, but it's a boon for those into customised services like ours. Adaptation is the essence of our business." |
| And given the personalised nature of the business, Mehta, of course, has the last word. "Mind you, we don't churn out drapes and blinds. We're meticulous about our intent and purpose." |
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