Don’t miss the latest developments in business and finance.

Foot soldier: Trusox socks promise to equip athletes with a better grip

As for performance, Trusox is best utilised on the football pitch

Trusox socks
Trusox helps address that quite efficiently
Dhruv Munjal
2 min read Last Updated : Dec 20 2019 | 10:36 PM IST
Turns out there’s more to Raheem Sterling’s evolution at Manchester City than just Pep Guardiola’s coaching. His feet may be tormenting defences across Europe but it’s what’s underneath that’s performing the real magic. I’m talking about Trusox, Sterling’s preferred brand of socks. The invention of an American football coach, Trusox is now available in India, promising to equip athletes with better grip. 

Trusox is a welcome innovation since socks are often an overlooked part of an athlete’s attire. Most people perhaps don’t realise what a difference a good pair can make. Trusox’s USP lies in its patented non-slip performance pads, which offer protection both on the inside and the outside. I tried a pair and was impressed by its build quality. Without feeling tight, the socks offer a snug fit, and the pads across the length of the foot make for great cushioning. 

As for performance, Trusox is best utilised on the football pitch. Slippage is a major problem for some players, and Trusox helps address that quite efficiently. Apart from comfort, the socks also keep your foot in place, and allow for better movement and stability. But the best part is how it can prevent blisters, often caused by excessive friction. I tried the socks in the gym and while running outdoors as well, but felt they made little difference. 

Moreover, it is an expensive technology. A pair costs Rs 3,500, meaning that any takers are likely to be professional athletes. I would’ve also liked some more colours — currently it’s available in only white and black in India, but the company says more variants are on the way. Nonetheless, it is a serious investment, and one that will have your feet thanking you.

Topics :Socks

Next Story