Colgate has been the example of monopoly. Its dominance is challenged by others claiming extra-fluoride, mouth-freshners and so forth. Strongly reminiscent of the commuter bike scene today. Hero Honda is the king and manufacturers compete by offering you a gamut of extras from 9 CC more to disc brakes to woo Splendor-man to their side. The plus side, of course, is the emergence of a number of competent "executive" commuters.
The LML Freedom (squarely in the Enticer, Dawn, Passion league of questionable monikers) is the latest in the segment. An R&D program driven by extensive Splendor-man interrogation (aka market research) has led to this heavy looking motorcycle