Real Madrid begin a new era under Fiorentino Perez.
Three years ago, when Fiorentino Perez resigned from the post of president at Real Madrid, a collective sigh of relief was heaved by football clubs all over the world. Perez had earned a dubious reputation for throwing money around in his first stint. Football isn’t a stingy sport but Perez set new standards of affluenza so when he returned last week, to begin his second term as the president of the club, he did so in the way he knows how. He snapped up two of the world’s best players — Kaka and Cristiano Ronaldo — for a combined fee of £130 million.
In his first term, Perez bought three world footballers of the year — Luis Figo, Zinedine Zidane and Ronaldo — along with the most marketable face in football, David Beckham. Even then Perez paid a record amount of money for these stars, and he has done it again. That Real Madrid team was named the Galacticos. Perez’s dream project worked for three years and Real Madrid won two Champions League titles and two La Liga titles.
This time, however, the challenge before Real Madrid is bigger. Their biggest rivals, Barcelona, have had a historic season and won everything that was on offer and have a brilliant team. Kaka and Ronaldo’s signings will strike fear in any team’s defence. Both these players have been World Player of the Year and have the ability to win a game on their own.
But the kind of money that has been splashed on them means that the pressure to deliver will be immense. The fact that Real Madrid has a habit of sacking their manager faster than people change their toothbrush will not help matters. What Perez needs is some steel in the defence and midfield and the ability to retain a coach. Unless he works on these areas, no Kaka or Ronaldo, irrespective of their talent, will mean much. Perez hopefully knows this.
For fans all over the La Liga, things have become more interesting. Apart from the two new Galacticos, the talents of Lionel Messi, Andres
Iniesta and David Villa will be on show. Will the new era at Real Madrid reap rich dividends on the field? Wait and watch as the new season gets underway in August.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
