| Investment of Rs 100 crore in a regional channel "" that must be unprecedented? |
| Yes, it is. But the kind of infrastucture we've put together is also unprecedented in regional news channels. |
| The 3,000 sq ft studio on Park Street is the biggest in town. We are the only one in these parts to have our own teleport, state-of-the-art studio and field cameras. We have also put in place an extensive network of correspondents, retainers and stringers. |
| Why teleport? How many channels can you accommodate? |
| Two, or even three. We have long-term plans to come up with a general entertainment channel. Besides, we can also lease it out in the short-term. |
| But is the market for Bengali news channels big enough to support such investments? |
| The market may not be big enough right now but the market expands for a good product. |
| What about content? |
| The real game is in content. I want to take audio-visual Bengali journalism from its nascent stage and give a platform to serious journalists . |
| How soon do you think you can break even? |
| It should not be too difficult to recover costs on the working expenses. In a year's time, we plan to add on to our portfolio an entertainment channel, a magazine and a newspaper. Then we can leverage one with the other. |
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