It's a failure at many levels, no less one of design thinking and design professionals feels B K Chakravarthy, professor of product design at the Industrial Design Centre at IIT Bombay.
Confronted with a rusted letterbox in the parking lot, "I felt shameful that being a design professor, we could not do any good design in the public domain."
That was three years ago. Under Chakravarthy's initiative, designing a contemporary postbox became a student project with the IDC undertaking to take up all aspects of design, development and production. The post master general, Mumbai circle, A P Srivastava, was involved and he provided a one-line brief to the initiative