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Landmark offers book discounts based on waist size

Offer is valid on all books in the store

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BS Reporter Mumbai
Last Updated : Feb 26 2014 | 12:13 PM IST
For once, thin people do not have a reason to rejoice. Landmark, the book retailer owned by Tata Enterprises, has come up with an offer that is based on one's waist size.

The offer, valid on March 1 from 9 pm to 11 pm, will offer discounts that equals one's waistsize. Marketed on social media as 'Hips Don't Lie-Your waist decides the discount you get', it is valid on all books present in the store.

For availing this offer, a customer has to visit the store on the given date and time and pick up any book. He/she has to measure the waist size and bill it at the cash point at a discount equal to the waist size.

This offer is valid at Mumbai Inorbit Vashi and Infiniti Andheri, Pune MCR Mall, Chennai Ampa Skywalk and Orion Mall Bangalore.

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First Published: Feb 26 2014 | 12:04 PM IST

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