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Never Say Die!

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BUSINESS STANDARD
Last Updated : Jan 28 2013 | 12:33 AM IST

Is India becoming a favourite automotive dumping ground?

Back in 1993, I remember attending the press launch for the ridiculously named end-of-the-line version of the Premier 1.38 D, the Viceroy.

It was held in a nasty little hotel, reason enough for many a journalist to skip the launch. The ones who came muffled their giggles, amused at PAL's foolhardiness

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First Published: Jan 05 2002 | 12:00 AM IST

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