Deepanjan Bhattacharya, 25, spent last Saturday with his friend at the swanky Select City Walk mall in South Delhi. An executive with the Barclays Bank, he spent over Rs 2,700 on a trendy shirt at the Mango store.
If he is worried about rising interest rates, sky-high inflation or the likelihood of an economic slowdown, Bhattacharya does not show it.
Bhattacharya is not alone in proving that inflation hits the poor the most. Thousands of people crowd the dozens of malls spread across the National Capital Region (NCR).
The young and the old, families, visitors from nearby villages are all trooping into malls hunting for bargains, deals on electronic items, discounts on apparel and combo-schemes for groceries.
The store owners in the malls are certainly not complaining. After all, the higher the footfalls, greater is the possibility of people actually buying something. The bargain stores are the most visited, followed by the food courts and children's entertainment facilities.
Business Standard spent last Saturday visiting five malls