East West Books (Madras) Pvt Ltd |
Why do writers and publishers persist in believing their readers have single-digit IQs? The readership of most management books consists of MBAs"" people who slogged nights at B-school, working their way through volume after volume of "serious" management literature. |
|
So, why do most books these days portray some creature lower down the evolutionary scale as the fount of wisdom? Regardless of whether it's a fish or a mouse or a cat, there's something demeaning about getting gyan from a dumb animal. |
|
William Cottringer obviously doesn't agree. So, he's written a book where two mice and two cats form an unlikely partnership. The cats""Khaos and Kunfuzion""create chaos and the two mice""Klarity and Simplicity""restore order. |
|
Somewhere along the way, they forget the duty roster and each goes his merry way, creating chaos and restoring order without discrimination. |
|
And then there are the moustraps""situations that aggravate the chaos, confusion and complexity. It's all very complicated, there are quirky little illustrations of mice and cheese""and it all gave me a headache. |
|
Spencer Johnson's Who Moved My Cheese was the inspiration for this little book. So you know who I blame. |
|
|
|