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Advertising may be the most fun you can have with your eyes open. But, as a couple of academics from Marquette University remind us in this book for the ad beginner (with the coolest cover design yet from Sage), it is still about strategy: specifically, about creative solutions to insoluble problems. Scott Bedbury, of Nike and Starbucks fame (and author of The New Brand World: The Great War for Markets), recommends this volume for its "images and artifacts".

Among the anthropomorphs, one design stands out for intelligent simplicity: a close-up of a dark wrist handcuffed to a fair wrist. Emblazoned with the Benetton logo. "Who's the prisoner here?" asks the caption beneath the exhibit, "Or is this ad saying we're all prisoners of racism?" ADVERTISING STRATEGY

Tom Altstiel & Jean Grow
$48.95; 388 PAGES
sage