| To influence millions, however, must images do the job? If David Ogilvy on Advertising left you unsure, try Jim Aitchison's second edition of Cutting Edge Advertising, another tribute to the persuasive power of print. Sample Annie Leibovitz's "thousand words" poster on page 242: get the dilemma? Turn to Four Corner's "kiss" ad on page 229: ah, for linguistics in play. See Levi's "re-cut" ad on page 224: an edgy merger of the verbal and visual. Then again, would you surrender your senses to The Economist's "evolution" ad on page 133? |
| Sure, you may want to read the book again. |
| CUTTING EDGE ADVERTISING II |
| Jim Aitchison $19.95 402 PAGES Pearson Prentice-Hall |
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