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What makes Robin Sharma sell? If you still haven't worked that out, in the interests of market analysis, try his latest book. Whether your greatness quotient would've risen appreciably by the end of its 101 short-note chapters is beyond instant conjecture, but the book has enough instant wisdom of business relevance to justify at least an airport flip-through.

It's all quick bytes. GlaxoSmithKline has "disturb" as a corporate value. U2's Bono sees himself as a salesman. Steve Jobs wants business to make a "dent in the universe". Seth Godin says you're either remarkable or invisible. "I'm not a businessman. I'm a business, man," the author quotes Jay-Z as saying, the rapper who probably did both Martin Luther King and Malcolm-X proud with a gutsy hiphop chartbuster some four or more years ago.

THE GREATNESS GUIDE

Robin Sharma
Rs 175
221 PAGES
Jaico