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"There may be only two kinds of intelligent life-forms who do not suffer from educated incapacity""aliens from another planet and children." So opens Chapter 1 of this book, citing a film featuring aliens who describe Earth as a planet inhabited by automobiles with two-legged slaves at their behest. Psychological experiments with clouds and windows follow, urging the reader to think afresh. After this promising start, the book rambles off assorted trends, Naisbitt-like, except that most of them seem much too lightly researched. The part on self-fulfilling/defeating prophecies is readable, but on downsizing and demographics, it offers too inwardly American a view. Even the football analogy for marketing is about a strange game with an oblong ball that entertains people with a sort of helmet demolition derby.

FUTURETHINK

Edie Weiner & Arnold Brown
Rs 450
286 pages
Pearson Power