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James S Russell Bloomberg
Last Updated : Jan 20 2013 | 1:37 AM IST

Millionaires park at their apartment doors in a designer tower in New York.

The skyline of Manhattan flickered through the windows as architect Annabelle Selldorf and I rode up in the auto elevator at Manhattan condominium 200 Eleventh Avenue.

Yes, the car elevator, even though we weren’t actually in a car.

The door opened on what developer Urban Muse Management calls the “en-suite sky garage” on the 10th floor.

Having a car outside your door, that commonplace of suburbia, has dazzled parking-starved and status-crazed New Yorkers. My Mercedes Benz has a better view than your Bentley!

There are a couple of other buildings with car elevators: former industrial structures like the massive nearby Starrett-Lehigh Building, where the elevators were sized for trucks.

Selldorf installed a car-sized automated freight elevator that uses remote sensors to deliver a tenant’s car to its assigned space.

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This condominium’s 15 units have all sold, with two penthouses that will be combined, fetching a staggering $30 million.

Owners include Nicole Kidman and Keith Urban, Domenico Dolce of Dolce & Gabbana and celebrity decorator Jamie Drake.

Though parking in the neighborhood costs a few hundred dollars a month, owners paid about $1 million each for the privilege of parking at their door.

Still, it takes more than convenient parking to persuade people to plunk down huge sums. In chic West Chelsea, brimming with top art galleries, that means attention-getting architecture by brand-name designers. Selldorf’s designs for major galleries and studios for artists Jeff Koons and David Salle helped build her reputation.

Selldorf sought to steer a path between trendy, glass-walled, white-painted minimalism and the ubiquitous pre-war look in pink brick and flimsy stone.

“I see the building as pure and post-industrial, with its modern windows,” she said. “There are no spatial acrobatics inside, so it is traditional in that sense.”

Stylistically, the diminutive building is at war with itself. It rises from a full-lot base with monumental arched windows framed in brown terracotta panels, as if it were a grand traditional building. At the fifth floor, it becomes a slim tower gridded in a two-storey-high module of fluted piers and wavy spandrels in shiny modern stainless steel.

With unusually high ceilings (11 ft or more), Selldorf stretches the 19-floor building to a height equivalent to 25 storeys.

The whole adds up to less than the sum of some nice parts. Cheap stucco applied to visible walls may be obscured by adjacent construction someday, but this is a poorly chosen cost-cutter for a super-luxe building.

I stepped into a beautifully proportioned double-height living room that flows into a handsome dining area backed by a stainless-steel kitchen. It all commands views of the Hudson River lined with new parks.

The exposed kitchen isn’t appealing for messy cooks, but I have found professional appointments appear in trophy kitchens in inverse proportion to the amount of actual cooking done. This kitchen can vanish behind burnished wood doors.

A stair elegantly hung in the living room rises to two bedrooms united by an overlooking balcony. Rooms are ample and well-proportioned, not shapelessly baronial. Sunlight refracted from the river plays across the many rooms that have two or even three exposures.

Penthouses come with full-floor plans, cinemascope views, and outdoor terraces.

As a marketing gimmick, personal high-rise parking has been golden. But the welcome discipline Selldorf brought to the apartment designs is what has made 200 Eleventh Avenue a success.

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First Published: Dec 25 2010 | 12:34 AM IST

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