One of the illustrious names in automotive history is now in India. What will the Chevrolet bow-tie mean to us?
Quick, what image does Chevrolet bring to your mind? The question was posed to three young journalists from Business Standard's The Strategist team. Yup, the same people who have been giving you info on 'campaign logic' week after week.
Prasad Sangameshwaran was quick, he said he had the image of 'something really big'