In an endeavour to promote sustainability while catering to the growing demands of fashion industry, Whitenife, has curated Asia’s largest marketplace for ethical fashion goods. “Fast fashion is significantly deteroriating the world we live in, making ethical fashion no longer a niche, but a necessity," says Sonia Agarwal, CEO & founder of WHITENIFE (www.whitenife.com).
While the fashion industry is known to be the most waste producing industry after oil and gas, it also is one of the biggest contributors to the world economy. WHITENIFE aims to use the power of fashion to empower communities and conserve the environment. It currently houses 30+ brands & NGOs from 16+ countries and ships globally. WHITENIFE retails some of the leading ethical fashion brands including Abury, Study NY, Kokku, Upfuse, Elvis & Kresse, Slow Artist and more.
WHITENIFE works to create awareness among the fashion designers & fashion enthusiast, to help them produce & consume more responsibly. There are many ways a brand can be ethical: one can use natural fibers/dyes, pledge to fair trade, adopt zero-wasteage production methods and not harm animals. Some of the other causes WHITENIFE supports are slow fashion, women empowerment, upcycling, vegan, social development, conflict-free mining and craftsmanship preservaton. “Everyday we are introduced to unique brands that innovatively work to address some of the world’s biggest socio-environmental problems”, says Agarwal.