“BMW India is committed to creating unparalleled customer delight and fascination for our most aspirational product portfolio to our discerning customers,” said Frank Schloeder, president, BMW Group India. “The appointment of Titanium Autos in Ranchi is part of our plan to establish a world-class dealer network in India. This facility will be instrumental in tapping the growing luxury car market potential of the city and cater to the increase in our customers in Jharkhand and Bihar.”
According to Bimal Singhania, managing director, Titanium Autos, BMW has a lot of growth potential in Ranchi. The new outlet features an ultra-modern 4S facility, which will be integrated with after-sales service workshop and will commence operations in the second half of 2016.
The design of the showroom will be based on the Urban Street Display concept, which is a signature BMW layout with sales lounges close to the display area. The showroom will display nine cars indoors along with a special display area featuring high-end cars. The lifestyle section will showcase premium BMW accessories for sale to customers and BMW fans.
Source : BS Motoring