Hyundai Motor India Ltd (HMIL) has entered into a four-year partnership with the Board of Control for Cricket in India (BCCI) as an associate sponsor for all international matches at home along with exclusive category rights.
As per the agreement, HMIL would be the official partner of BCCI for all Test, One Day and T20 matches to be held over the next four years. A fleet of Hyundai premium cars would be used for transporting various stakeholders of the game throughout the event.
Besides, the South Korean auto major would get rights for putting three logos on the pitch floor, space at perimeter boards and stadium display. It will also organise several activities during the tournaments to allow fans in different parts of the country to ‘Experience Hyundai’.
Hyundai will also conduct Trophy Tours with BCCI to build the excitement ahead of the tournaments. As per the agreement, the Korean carmaker will put in-stadium car display at team dug-outs during T20 matches.
Y K Koo, Managing Director and CEO, Hyundai Motor India Ltd, said: “Hyundai is extremely proud to be the Official Partner of the Board of Control for Cricket in India (BCCI) for the next four years. Indians love their cricket, and they love their cars and that’s one of the reasons Hyundai has always been closely associated with a sport like cricket. We want to keep the excitement around Hyundai brand by engaging our customers at every point. This partnership is a part of Hyundai’s efforts to expand its presence in global sporting activities like Cricket, Football, Golf and World Rally Championship across worldwide markets. Hyundai sees this cricket partnership as a core element of its strategy, playing a vital role in connecting global customers to our brand.”
Source : BS Motoring